Innovation Strategy
Innovation Strategy level 1
Innovation is strategic to organizations survival and growth. Envisioning and planning for an uncertain future is a difficult task that requires openness and flexibility in building and managing the company's innovation capability.
During this certificate, you will learn about innovation strategic analysis (what could we do?), strategic selection (what are we doing to do, and why?) and strategic implementation (how are we going to make it happen?). The knowledge and skills gained through level 1 will enable you to drive innovation in your company to make an immediate and lasting impact.
Business Innovation
(Preliminary module) This module is concerned with strategic innovation management for corporate competitive advantage. It provides students with the knowledge to understand, and the skills to manage innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to enhance competitiveness of the firm. Students will acquire a critical understanding of innovation at the operational and strategic levels in the strategic innovation management context and obtain a critical understanding of the contexts, processes, structure, and capabilities in managing innovation in a fast changing globalised business environment.
Global Market Research
provides knowledge on the qualitative and quantitative methodologies used in global market research, which provides a foundation to understand markets and consumers. A variety of qualitative and quantitative data collection and data analysis methods for descriptive, causal, and exploratory research designs will be discussed and compared, alongside the utilization of these techniques in market research. The research design process (problem identification, proposal writing) will also be taught. During this module students will be presented with the concepts of marketing in all types of organizations and various techniques and approaches used to study the market, competitors, competitive intelligence, as well as emerging weak signals.
New Product Development
introduces process including services as well as techniques to manage innovation teams composed of members from different departments such as marketing, engineering, R&D, sales, etc. This module examines the strategies, processes, methods and techniques used for new product development. The first part of the module focuses on new product development strategies. The second part considers techniques and processes for managing different stages of product development, from idea generation to market testing.
Strategic Innovation Management
covers various aspects of the innovation implementation process will be presented: strategy, change, implementation, motivation and sustainability. The module aims to provide an understanding of key innovation and entrepreneurship management concepts and principles, in particular, how to manage product innovation and development at operational and strategic levels and enhancing competitiveness through innovation. The processes involved in the development of new products and services, including the management of resources and key activities. Key internal and external factors influencing and facilitating innovation within organizations will be examined.
Innovation Management Project
Every participant will be given the opportunity to apply the knowledge and skills that they have acquired through the 4 certificate modules to a real innovation challenge/project of their organization. This practical experience will be source of valuable learning that will validate and enrich their strategic innovation expertise.
Innovation Strategy level 2
This certificate builds on the knowledge and skills gained during Level 1. Develop strategic innovation and build an agile company that uses emerging technologies to transform itself. Nowadays, innovation happens in ecosystems where knowledge is shared among various parties. Learn how to protect knowledge and to create value from it by developing an open innovation strategy. The knowledge and skills gained through level 2 will equip you with the tools to become the next generation strategic leaders.
Emerging Technology Trends
This module covers the technical, market and application trends for Emerging technology. In this module, students will learn about the latest emerging technologies as well as technology forecast (broad technologies, not only information technology based). It will focus on understanding how technologies evolve, how their utilization impact current product and services and behaviors, and the potential pitfalls as well as benefits of adopting a new technology.
IP Management & Legal Strategies For innovation
Protecting intellectual assets has become a key success factor for organizations in the knowledge based economy. This module provides you with the knowledge and tools for managing intellectual property (IP), and how best to deploy and appropriate these to create value from the perspective of both private and public sector organizations. More specifically, you will gain an understanding of IP strategies and approaches in multinational corporations, small and medium sized enterprises as well as universities and research institutes. You will learn about patents and copyrights as instruments to protect IP as well as develop an understanding of less formal, alternative approaches.
Knowledge Based Systems
This module describes and explains the recent developments in the field of Information Technology that open up new vistas in computer aided management decision making. This module will cover the role of various technologies that can enable and support innovation: collaborative systems, data mining and data warehousing, content management techniques, co-creation tools, simulation (3D), and group sense making.
Choice of Elective:
Global Project Management
Market-Centered Innovation
Innovation Management Project
Every participant will be given the opportunity to apply the knowledge and skills that they have acquired through the 4 certificate modules to a real innovation challenge/project of their organization. This practical experience will be source of valuable learning that will validate and enrich their strategic innovation expertise.
