Innovation Strategy level 1

Innovation is strategic to organizations survival and growth. Envisioning and planning for an uncertain future is a difficult task that requires openness and flexibility in building and managing the company's innovation capability.

During this certificate, you will learn about innovation strategic analysis (what could we do?), strategic selection (what are we doing to do, and why?) and strategic implementation (how are we going to make it happen?).  The knowledge and skills gained through level 1  will enable you to drive innovation in your company to make an immediate and lasting impact.

Business Innovation

(Preliminary module)  This module is concerned with strategic innovation management for corporate competitive advantage. It provides students with the knowledge to understand, and the skills to manage innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to enhance competitiveness of the firm. Students will acquire a critical understanding of innovation at the operational and strategic levels in the strategic innovation management context and obtain a critical understanding of the contexts, processes, structure, and capabilities in managing innovation in a fast changing globalised business environment.

Global Market Research

provides knowledge on the qualitative and quantitative methodologies used in global market research, which provides a foundation to understand markets and consumers. A variety of qualitative and quantitative data collection and data analysis methods for descriptive, causal, and exploratory research designs will be discussed and compared, alongside the utilization of these techniques in market research. The research design process (problem identification, proposal writing) will also be taught. During this module students will be presented with the concepts of marketing in all types of organizations and various techniques and approaches used to study the market, competitors, competitive intelligence, as well as emerging weak signals.

New Product Development

introduces  process including services as well as techniques to manage innovation teams composed of members from different departments such as marketing, engineering, R&D, sales, etc. This module examines the strategies, processes, methods and techniques used for new product development. The first part of the module focuses on new product development strategies. The second part considers techniques and processes for managing different stages of product development, from idea generation to market testing.

Strategic Innovation Management

covers various aspects of the innovation implementation process will be presented: strategy, change, implementation, motivation and sustainability. The module aims to provide an understanding of key innovation and entrepreneurship management concepts and principles, in particular, how to manage product innovation and development at operational and strategic levels and enhancing competitiveness through innovation. The processes involved in the development of new products and services, including the management of resources and key activities. Key internal and external factors influencing and facilitating innovation within organizations will be examined.

Innovation Management Project

Every participant will be given the opportunity to apply the knowledge and skills that they have acquired through the 4 certificate modules to a real innovation challenge/project of their organization. This practical experience will be source of valuable learning that will validate and enrich their strategic innovation expertise.

 

Innovation Strategy level 2

This certificate builds on the knowledge and skills gained during Level 1. Develop strategic innovation and build an agile company that uses emerging technologies to transform itself. Nowadays, innovation happens in ecosystems where knowledge is shared among various parties. Learn how to protect knowledge and to create value from it by developing an open innovation strategy. The knowledge and skills gained through level 2 will equip you with the tools to become the next generation strategic leaders.

Emerging Technology Trends

This module covers the technical, market and application trends for Emerging technology. In this module, students will learn about the latest emerging technologies as well as technology forecast (broad technologies, not only information technology based). It will focus on understanding how technologies evolve, how their utilization impact current product and services and behaviors, and the potential pitfalls as well as benefits of adopting a new technology.

IP Management & Legal Strategies For innovation

Protecting intellectual assets has become a key success factor for organizations in the knowledge based economy. This module provides you with the knowledge and tools for managing intellectual property (IP), and how best to deploy and appropriate these to create value from the perspective of both private and public sector organizations. More specifically, you will gain an understanding of IP strategies and approaches in multinational corporations, small and medium sized enterprises as well as universities and research institutes. You will learn about patents and copyrights as instruments to protect IP as well as develop an understanding of less formal, alternative approaches.

Knowledge Based Systems

This module describes and explains the recent developments in the field of Information Technology that open up new vistas in computer aided management decision making. This module will cover the role of various technologies that can enable and support innovation: collaborative systems, data mining and data warehousing, content management techniques, co-creation tools, simulation (3D), and group sense making.

Choice of Elective:

Global Project Management
Market-Centered Innovation

Innovation Management Project

Every participant will be given the opportunity to apply the knowledge and skills that they have acquired through the 4 certificate modules to a real innovation challenge/project of their organization. This practical experience will be source of valuable learning that will validate and enrich their strategic innovation expertise.

Innovation Management level 1

Innovation has become one of the strategic weapons of companies and many innovations fail due to weak execution. In this certificate, you will learn how to manage the innovation process from ideation to commercialization, reflecting upon the human, technology, strategy, and governance aspects.  The knowledge and skills gained through  level 1 will assist you in managing innovation in your company, in an efficient and successful  manner.

Business Innovation

(Preliminary module)  This module is concerned with strategic innovation management for corporate competitive advantage. It provides students with the knowledge to understand, and the skills to manage innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to enhance competitiveness of the firm. Students will acquire a critical understanding of innovation at the operational and strategic levels in the strategic innovation management context and obtain a critical understanding of the contexts, processes, structure, and capabilities in managing innovation in a fast changing globalised business environment.

Creativity and Ideation Techniques

This module introduces students to an exploration of creativity and ideation within the discipline of business and management. The changing understanding of creativity is explored as well as personal approaches to creative problem solving. The broad nature of ideation is examined – especially in terms of idea generation, evaluation, and concept development. The role of both creativity and ideation in gaining strategic advantage is introduced. Students will be exposed to creativity in different fields i.e. Business, Arts, Science, Engineering and Social science.

Innovation Project Feasibility

This module presents the various methods and concepts that can be used to assess the feasibility, viability, and sustainability of an innovation project in term of: Economic feasibility, Legal feasibility, Operational feasibility, Technical feasibility, Schedule feasibility, etc. Accounting, Finances, Risks and Budgeting concepts will also be covered. The Innovation Project Feasibility sees the application by students, to their own professional practice, of the theory they have learnt regarding the design and evaluation of learning innovations, through carrying out and writing up a smallscale research project.

New Product Development

During this module  students will be presented with the New Product Development process including services as well as techniques to manage innovation teams composed of members from different departments such as marketing, engineering, R&D, sales, etc. This module  examines the strategies, processes, methods and techniques used for new‐product development. The first part of the module  focuses on new product development strategies. The second part considers techniques and processes for managing different stages of product development, from idea generation to market testing.

Innovation Management Project

Every participant will be given the opportunity to apply the knowledge and skills that they have acquired through the 4 certificate modules to a real innovation challenge/project of their organization. This practical experience will be source of valuable learning that will validate and enrich their strategic innovation expertise.

 

Innovation Management level 2

This certificate builds on the knowledge and skills gained during Level 1. Learn how to make innovation a systematic,  sustainable, and scalable process in your company. Learn how to better understand and detect the real innovation opportunities through innovation design techniques. Learn how to project manage innovation involving various international players. The knowledge and skills gained through this certificate will equip you with the knowledge and tools to successfully manage transformational product and service innovations.

Innovation Design Innovation Design Techniques

module seeks to develop basic skills in design thinking and innovative problem solving. Design thinking is a methodology of innovation based on a deep understanding of what people want and need. During this module, participants will be presented with various approaches and techniques that can be used to design new products, services, etc. Hands on experience will be provided developing physical prototypes, mockups, fablab, etc.

Knowledge Based Innovation

Participants will learn innovation concepts and techniques that allow innovation to emerge from a better use and combination of existing knowledge. Concepts of Knowledge management will be presented as well as techniques like Theory of Inventive Problem Solving (TRIZ) and CK. TRIZ is an Inventive Problem Solving Process and a structured, left brained approach to breakthrough innovation through the use of patterns of invention documented in the most inventive of the world's patents. The CK design theory or concept knowledge theory is both a design theory and a theory of reasoning in design. The theory builds on several traditions of design theory, including systematic design, axiomatic design, creativity theories, general and formal design theories, and artificial intelligence based design models.

Global Project Management

This module develops the skills and knowledge necessary to manage international projects in global settings, with particular focus on project management techniques, project systems thinking, and relevant management theories. It focuses both on the hard side of project management, referring to schedule, cost, resource, risk management, and quantitative modeling and analysis, as well as the soft issues such as concept generation and teamwork that must be dealt with in order to ensure success of the projects. The module will cover the core principles of managing project development and the key elements required to bring projects to successful fruition.

Choice of Elective:

Market-Centered Innovation
Emerging Technology Trends
IP Management and Legal Strategies
Knowledge-Based Systems

Innovation Management Project

Every participant will be given the opportunity to apply the knowledge and skills that they have acquired through the 4 certificate modules to a real innovation challenge/project of their organization. This practical experience will be source of valuable learning that will validate and enrich their strategic innovation expertise.

Innovation Marketing level 1

Innovation is more and more customer-focused. During this certificate you will learn how to better understand the customer experience by developing deeper customer insights. Customers not always know what they really want/need.  In this certificate, by using design thinking, co-creation, engagement, observation and prototyping techniques, you will learn how to develop and market successful novel products and services.

Business Innovation

(Preliminary module)  This module is concerned with strategic innovation management for corporate competitive advantage. It provides students with the knowledge to understand, and the skills to manage innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to enhance competitiveness of the firm. Students will acquire a critical understanding of innovation at the operational and strategic levels in the strategic innovation management context and obtain a critical understanding of the contexts, processes, structure, and capabilities in managing innovation in a fast changing globalised business environment.

Global Market Research

provides knowledge on the qualitative and quantitative methodologies used in global market research, which provides a foundation to understand markets and consumers. A variety of qualitative and quantitative data collection and data analysis methods for descriptive, causal, and exploratory research designs will be discussed and compared, alongside the utilization of these techniques in market research. The research design process (problem identification, proposal writing) will also be taught. During this module participants will be presented with the concepts of marketing in all types of organizations and various techniques and approaches used to study the market, competitors, competitive intelligence, as well as emerging weak signals.

New Product Development

introduces  process including services as well as techniques to manage innovation teams composed of members from different departments such as marketing, engineering, R&D, sales, etc. This course examines the strategies, processes, methods and techniques used for new product development. The first part of the module focuses on new product development strategies. The second part considers techniques and processes for managing different stages of product development, from idea generation to market testing.

Innovation Design

Innovation Design seeks to develop basic skills in design thinking and innovative problem solving. Design thinking is a methodology of innovation based on a deep understanding of what people want and need. During this module, participants will be presented with various approaches and techniques that can be used to design new products, services, etc. Hands on experience will be provided developing physical prototypes, mockups, fablab, etc.

Innovation Management Project

Every participant will be given the opportunity to apply the knowledge and skills that they have acquired through the 4 certificate modules to a real innovation challenge/project of their organization.  This practical experience will be source of valuable learning that will validate and enrich their strategic innovation expertise.

 

Innovation Marketing level 2

This certificate builds on the knowledge and skills gained during Level 1.  You  will learn how to leverage your understanding customer needs, through the processes and technology required to create new and winning solutions. Market-centered innovation tools and techniques will be applied to gain ideas, knowledge and solutions from various players within innovation networks using methods like crowd sourcing, Big Data, or collective intelligence.   The knowledge and skills gained through this certificate will equip you with the knowledge and tools to successfully develop and market innovative product and services.

Knowledge Based Innovation

Participants will learn innovation concepts and techniques that allow innovation to emerge from a better use and combination of existing knowledge. Concepts of Knowledge management will be presented as well as techniques like Theory of Inventive Problem Solving (TRIZ) and CK. TRIZ is an Inventive Problem Solving Process and a structured, leftbrained approach to breakthrough innovation through the use of patterns of invention documented in the most inventive of the world's patents. The CK design theory or concept knowledge theory is both a design theory and a theory of reasoning in design. The theory builds on several traditions of design theory, including systematic design, axiomatic design, creativity theories, general and formal design theories, and artificial intelligence based design models.

Emerging Technology Trends

This module covers the technical, market and application trends for Emerging technology. In this module, students will learn about the latest emerging technologies as well as technology forecast (broad technologies, not only information technology based). It will focus on understanding how technologies evolve, how their utilization impact current product and services and behaviors, and the potential pitfalls as well as benefits of adopting a new technology.

Market-centered Innovation

In this module, participants will learn how to develop market orientation throughout the innovation process in order be better prepared for meeting the challenges in realizing commercial acceptance and success. The participants will be able to analyze a market, employ user and customer involvement in the innovation process, and develop a comprehensive approach to launch and market innovative new products and services. Topics like co-creation, Crowd sourcing, customer involvement, and supplier involvement will be covered.

Choice of Elective:

IP Management and Legal Strategies
Knowledge-Based Systems
Global Project Management

Innovation Management Project

Every participant will be given the opportunity to apply the knowledge and skills that they have acquired through the 4 certificate modules to a real innovation challenge/project of their organization.  This practical experience will be source of valuable learning that will validate and enrich their strategic innovation expertise.

Technology Driven Innovation level 1

Most innovations have a technology component attached to it. In the past, the R&D departments were mainly in charge of the scientific discoveries and of their conversion to concrete technological solutions. Currently, innovation is the role of everyone in the organization and managers need to be able to understand how new technologies can help them find innovative solutions to solve their challenges.  During this Certificate, you will learn how to manage technology-driven projects by accelerating the transformation of innovative projects from ideation to commercialization/deployment whilst managing associated risks.

Business Innovation

(Preliminary module)  This module is concerned with strategic innovation management for corporate competitive advantage. It provides students with the knowledge to understand, and the skills to manage innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to enhance competitiveness of the firm. Students will acquire a critical understanding of innovation at the operational and strategic levels in the strategic innovation management context and obtain a critical understanding of the contexts, processes, structure, and capabilities in managing innovation in a fast changing globalised business environment.

Creativity and Ideation Techniques

This module introduces participants to an exploration of creativity and ideation within the discipline of business and management. The changing understanding of creativity is explored as well as personal approaches to creative problem solving. The broad nature of ideation is examined – especially in terms of idea generation, evaluation, and concept development. The role of both creativity and ideation in gaining strategic advantage is introduced. Participants will be exposed to creativity in different fields i.e. Business, Arts, Science, Engineering and Social science.

Innovation Project Feasibility

This module presents the various methods and concepts that can be used to assess the feasibility, viability, and sustainability of an innovation project in term of: Economic feasibility, Legal feasibility, Operational feasibility, Technical feasibility, Schedule feasibility, etc. Accounting, Finances, Risks and Budgeting concepts will also be covered. The Innovation Project Feasibility sees the application by participants, to their own professional practice, of the theory they have learnt regarding the design and evaluation of learning innovations, through carrying out and writing up a smallscale research project.

Knowledge Based Innovation

Participants will learn innovation concepts and techniques that allow innovation to emerge from a better use and combination of existing knowledge. Concepts of Knowledge management will be presented as well as techniques like Theory of Inventive Problem Solving (TRIZ) and C‐K. TRIZ is an Inventive Problem Solving Process and a structured, “left‐brained” approach to breakthrough innovation through the use of patterns of invention documented in the most inventive of the world’s patents. The C‐K design theory or concept‐knowledge theory is both a design theory and a theory of reasoning in design. The theory builds on several traditions of design theory, including systematic design, axiomatic design, creativity theories, general and formal design theories, and artificial intelligence‐based design models.

Innovation Management Project

Every participant will be given the opportunity to apply the knowledge and skills that they have acquired through the 4 certificate modules to a real innovation challenge/project of their organization.  This practical experience will be source of valuable learning that will validate and enrich their strategic innovation expertise.