Dr.
Ronald Vatananan-Thesenvitz

Ronald Vatananan-Thesenvitz has received his Ph.D. in the field of Management from the College of Management, Mahidol University (Thailand).  His research interests focus on strategy roadmapping to help organizations navigate the constant changes in their business environment.

At present, his research concentrates on enhancing the roadmapping process to improve an organization’s ability in managing their capabilities to meet changes in market needs.  In addition to this, he is also passionate about research in the areas of Data and TechMining, Bibliometrics, Scenario Planing, Environmental Scanning, Performance Assessment and Strategic Decision-Making.

In Thailand, Dr. Ronald has participated in various research, training and and consulting projects for organizations such as Nestlé, Greenpeace, BMW, Siam Cement Group (SCG), Premier Group of Companies, TRIS Corporation and NSTDA.  Prior to his research Dr. Ronald has spent over 15 years in various management positions in Germany and Thailand.

• Ph.D. (Management), Mahidol University,Thailand

• M.m. (Management), Mahidol University, Thailand

• B.ba. (Business Admin), Assumption University, Thailand

Publications:

International Peer-Reviewed Journals:

• Gerdsri N., Puengrusme, S., Vatananan-Thesenvitz, R., Tansurat, P. (2018). Conceptual framework to assess the impacts of changes on the status of a roadmap. Journal of Engineering and Technology Management, Article in Press.
• Gerdsri, N., Kongthon, A., & Vatananan, R. S. (2013). Mapping the knowledge evolution and professional network in the field of technology roadmapping: a bibliometric analysis. Technology Analysis & Strategic Management, 25(4), 403-422.
• Vatananan, R. S., & Gerdsri, N. (2012). The Current State Of Technology Roadmapping (TRM) Research And Practice. International Journal of Innovation and Technology Management, 9(04), 20.
• Gerdsri, N., Assakul, P., & Vatananan, R. S. (2010). An activity guideline for technology roadmapping implementation. Technology Analysis & Strategic Management, 22(2), 229-242. 
• Gerdsri, N., Vatananan, R. S., & Dansamasatid, S. (2009). Dealing with the dynamics of technology roadmapping implementation: A case study. Technological Forecasting and Social Change, 76(1), 50-60. .

Refereed Conference Proceedings:

• Metanantakul, K., Vatananan-Thesenvitz, R., Heo, D. (August 2018). A Framework and Evaluation Model to Determine Industry Velocity. Accepted for presentation at the Portland International Center for Management of Engineering and Technology (PICMET), Honolulu, Hawaii, USA 
• Schaller, A., Vatananan-Thesenvitz, R., Stefania, M. (August 2018). Business Model Innovation Roadmapping: A Structured Approach to a New Business Model. Accepted for presentation at the Portland International Center for Management of Engineering and Technology (PICMET), Honolulu, Hawaii, USA 
• Pulsiri, N., Vatananan-Thesenvitz, R. (August 2018). A Systematic literature review of dynamic capabilities, strategic foresight and organizational learning. Accepted for presentation at the Portland International Center for Management of Engineering and Technology (PICMET), Honolulu, Hawaii, USA 
• Pulsiri, N., Vatananan-Thesenvitz, R. (August 2018). Improving systematic literature review with automation and bibliometrics. Accepted for presentation at the Portland International Center for Management of Engineering and Technology (PICMET), Honolulu, Hawaii, USA 
• Metanantakul, K., Vatananan-Thesenvitz, R., Heo, D. (May 2018). The Right Balance between Exploitation and Exploration for Organization designed through Environmental Velocity, 6th International Conference on Management, Leadership and Governance (ICMLG), Bangkok, Thailand. 
• Hamilton, J., & Vatananan-Thesenvitz, R. (July 9-13, 2017). Building a Medical Product Development Industry in an Emerging Economy. Accepted for presentation at the Portland International Center for Management of Engineering and Technology (PICMET), Portland, Oregon, USA 
• Yodsamud, E., & Vatananan-Thesenvitz, R. (October 26, 2016). Determining the Alignment Between Two Processes Using a Modified Balanced Scorecard Approach. Presented at the 4th National Conference on Management and Higher Education, Stamford International University, Bangkok, Thailand. 
• Stuehmer, A., Kongthon, A., Vatananan-Thesenvitz, R. (2016, September 4 - September 8). Roots and Development of Capabilities in Economic Science: A Bibliometric Analysis. Accepted for presentation at the Portland International Center for Management of Engineering and Technology (PICMET), Honolulu, Hawaii, USA 
• Wongpiromsarn, T., Damrongchai, N., Vatananan-Thesenvitz, R. (2016, September 4 - September 8). Technology Development Roadmap for Medical Robotics in Thailand. Accepted for presentation at the Portland International Center for Management of Engineering and Technology (PICMET), Honolulu, Hawaii, USA 
• Vatananan, R., & Gerdsri, N. (2013, July 28 - August 1). Assessing the status of a roadmap: When is the time to review?. Paper presented at the Portland International Center for Management of Engineering and Technology (PICMET), San Jose, CA, USA 
• Vatananan, R. S. & Gerdsri, N. (2011, July 31 - August 4). An Analytical Approach to Assess the Current State of a Roadmap. Paper presented at the Portland International Center for Management of Engineering and Technology (PICMET), Portland, OR, USA. 
• Vatananan, R. S. & Gerdsri, N. (2010, 18-22 July). Current state of technology roadmapping (TRM) research and practice. Paper presented at the Portland International Center for Management of Engineering and Technology (PICMET), Phuket, Thailand. 
• Gerdsri, N., Assakul, P., & Vatananan, R. S. (2008, 27-31 July). Applying change management approach to guide the implementation of technology roadmapping (TRM). Paper presented at the Portland International Center for Management of Engineering and Technology (PICMET), July 2008, Cape Town, South Africa. 
• Gerdsri, N., & Vatananan, R. S. (2007, 5-9 August). Dynamics of technology roadmapping (TRM) implementation. Paper presented at the Portland International Center for Management of Engineering and Technology (PICMET), Portland, OR U.S.A.